Name Licensing for the In-Home Service Industry
What if . . .
… most of the vans your potential customer saw yesterday had the HomeStar logo on them?
- Is it building recognition?
- Is it building consumer confidence?
- Is it building credibility?
Would you like to become a HomeStar Affiliate
. . . and put our logo on your van?
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The Evolution of the Franchise . . . From Benjamin Franklin to HomeStar
The roots of franchising in America trace back to Benjamin Franklin, who pioneered "co-partnership" agreements for his printing shops in 1731. Over a century later, Isaac Singer refined this concept into the first modern commercial franchise system to distribute his famous sewing machines in the 1850’s.
The Landscape Today
Modern franchising is dominated by hospitality and service-oriented businesses. Parallel to this, the $539M name licensing industry has become a powerhouse for global icons like Disney, Coca-Cola, the NFL, and McDonald’s.
The industry is shifting. HomeStar is bridging the gap between these two worlds, offering a modern alternative to the rigid traditional franchise model by introducing name licensing to the in-home service industry and giving business owners the power of a national brand with tremendously more independence and significantly lower start-up costs and monthly fees.
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Ben Franklin vs HomeStar
The industry is shifting. HomeStar is bridging the gap between these two worlds, offering a modern alternative to the rigid traditional franchise model by introducing name licensing to the in-home service industry.
